About Us

An energetic team aiming to make a difference and impact

in the local & regional startup community by practicing and

advocating the Lean Startup Methodology.

Our Story


In 2013, while in London, U.K., was founded and launched as an online accelerator that helps non-technical entrepreneurs build their products and launch their startups with experienced CTO's. Successfully raised funds from Malaysian angel investors and government agencies.


In 2014 Code's founder is appointed as a head for Lean Startup Machine (LSM) in Malaysia and the first workshop is conducted in partnership with Microsoft Malaysia.
Moving into 2015, Zafrul is the appointed as Asia’s representative for LSM’s Global Advisory Board. Code then proceeds to sign a partnership agreement where it is appointed as a regional partner for 14 countries (ASEAN + Hong Kong, Taiwan, Nepal & Maldives).


In 2015, in partnership with Malaysia’s oldest investment fund, Code launches Project Brainchild - Malaysia’s first ever program targeted at existing employees of government linked companies, helping the employees launch new Startups while working.

Meet the Leaners!

Zafrul Nordin

CEO and Founder

Over 15 years of experience as a Digital/Technology consultant & business owner. Spent most of 2011-2012 within Startup Ecosystems in the USA & Europe, attending the Stanford Program at Palo Alto.

Riz Ainuddin

COO and Cofounder

Design and User Experience professional. He has experience cofounding Startups since 2010 and working on internal teams in advertising agencies, digital marketing agencies and as an independent designer. Foodie at heart.

Dr. Bernard Wong

Regional Director

IT and business transformation specialist with extensive global experience from multinational companies. Proven expertise in Consulting, Project Management, Enterprise Architecture and over 10 years of senior leadership experience.

Tew Poh Soon

Business Dev. & Operations

Lui Chia Boon

Program Manager

Whalan Kazombiaze

Business Development Manager

Aiza Azmi

Finance & Operations Executive

Azwan M. Ali

Graphic Design Executive

Amirul Hazwan Kamaruddin

Business Development Manager

Ainul Shakirah Shafie

Community Manager


We are always looking for talented & enthusiastic individuals that want to contribute in the local startup scene.

This could be you!

You think you have what it takes to be in the Code family? Join us!

Join Us